STATIC – CONTENT & PUBLICITY – DEMI TAYLOR
STATIC: ORIGINAL SURF SOUNDTRACKS
> CONTENT & PUBLICITY <
CJ Mirra takes surf soundtracks to a dark but ecstatic place.
Whalebone Magazine
THE IDEA
To devise & manage content and publicity campaign to support the album release of ‘STATIC’ from composer / musician CJ Mirra within the surf market.
Record Label: The state51 Conspiracy
THE RESULT
Featured in key UK and International surf media including: Backwash, Blue, Finisterre, Huck, London Surf / Film Festival, MagicSeaweed, Surf Girl, Surf Simply, Wavelength, Whalebone Magazine.
THE APPROACH
Award winning composer, sound designer and musician CJ Mirra has scored numerous films that have screened at festivals world-wide from London to SXSW. His collaboration with visionary surf filmmaker Chris McClean has resulted in more than 20 celebrated short films as well as the award winning Live A/V show ‘Chasing Zero’, establishing CJ Mirra as ‘the sound of cold water surfing’.
‘STATIC – Original Surf Soundtracks Vol.1’ features 8 tracks originally composed for one of a number of award winning surf films scored by CJ Mirra. Following an in depth interview with CJ Mirra, Demi devised a comprehensive content, publicity and marketing campaign leveraging the artist’s standing within the surf community. She managed the story via social media take-overs, in-depth features, interviews and targeted news pieces focussed on the musician and the album.
Dreamy & evocative
Huck Magazine
