Campaign Archives - APPROACHING LINES

CONTENT & PUBLICITY – DEMI TAYLOR

JACK BESSANT

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Demi, thanks so much. Its the missing piece of the puzzle we needed… it beautifully ties everything together.
High Head Industries

THE IDEA

To support the album release of Lucky Mountain from musician Jack Bessant and communicate the soul of the project and the artist through considered creative content.

Distributed by High Head Industries

THE RESULT

Creative content direction and press materials supporting the solo project from musician Jack Bessant. Demi devised an intimate artist statement and story in place of a traditional press release and produced a music video for the Peacemaker EP utilising archive footage capturing the stripped back nature of the project.

THE APPROACH

Jack Bessant is perhaps best known as the bassist and founding member of British rock band Reef. For this, his solo project, we wanted to convey the personal side of his narrative, redirecting the story telling back to his own personal journey.

Following an in depth interview with Jack Bessant, Demi devised and produced an intimate artist statement and story in place of a traditional press release, bringing to the fore previously undisclosed details about Jack’s personal journey, capturing the soul of the project.

To accompany the release of launch Peacemaker EP, Demi produced the music video utilising original footage from a 1973 Himalayan ascent, shot on Bolex by climber Eric Davies.

LOVE IT !!!!!!!!!!!!!!!!!!!!!
Jack Bessant

STATIC – CONTENT & PUBLICITY – DEMI TAYLOR

STATIC: ORIGINAL SURF SOUNDTRACKS

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CJ Mirra takes surf soundtracks to a dark but ecstatic place.
Whalebone Magazine

THE IDEA

To devise & manage content and publicity campaign to support the album release of ‘STATIC’ from composer / musician CJ Mirra within the surf market.

Record Label: The state51 Conspiracy

THE RESULT

Featured in key UK and International surf media including: Backwash, Blue, Finisterre, Huck, London Surf / Film Festival, MagicSeaweed, Surf Girl, Surf Simply, Wavelength, Whalebone Magazine.

THE APPROACH

Award winning composer, sound designer and musician CJ Mirra has scored numerous films that have screened at festivals world-wide from London to SXSW. His collaboration with visionary surf filmmaker Chris McClean has resulted in more than 20 celebrated short films as well as the award winning Live A/V show ‘Chasing Zero’, establishing CJ Mirra as ‘the sound of cold water surfing’.

‘STATIC – Original Surf Soundtracks Vol.1’ features 8 tracks originally composed for one of a number of award winning surf films scored by CJ Mirra. Following an in depth interview with CJ Mirra, Demi devised a comprehensive content, publicity and marketing campaign leveraging the artist’s standing within the surf community. She managed the story via social media take-overs, in-depth features, interviews and targeted news pieces focussed on the musician and the album.

Dreamy & evocative
Huck Magazine