Demi Taylor

JACK BESSANT

CONTENT & PUBLICITY – DEMI TAYLOR

JACK BESSANT

> CONTENT & PUBLICITY <

Demi, thanks so much. Its the missing piece of the puzzle we needed… it beautifully ties everything together.
High Head Industries

THE IDEA

To support the album release of Lucky Mountain from musician Jack Bessant and communicate the soul of the project and the artist through considered creative content.

Distributed by High Head Industries

THE RESULT

Creative content direction and press materials supporting the solo project from musician Jack Bessant. Demi devised an intimate artist statement and story in place of a traditional press release and produced a music video for the Peacemaker EP utilising archive footage capturing the stripped back nature of the project.

THE APPROACH

Jack Bessant is perhaps best known as the bassist and founding member of British rock band Reef. For this, his solo project, we wanted to convey the personal side of his narrative, redirecting the story telling back to his own personal journey.

Following an in depth interview with Jack Bessant, Demi devised and produced an intimate artist statement and story in place of a traditional press release, bringing to the fore previously undisclosed details about Jack’s personal journey, capturing the soul of the project.

To accompany the release of launch Peacemaker EP, Demi produced the music video utilising original footage from a 1973 Himalayan ascent, shot on Bolex by climber Eric Davies.

LOVE IT !!!!!!!!!!!!!!!!!!!!!
Jack Bessant

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STATIC

STATIC – CONTENT & PUBLICITY – DEMI TAYLOR

STATIC: ORIGINAL SURF SOUNDTRACKS

> CONTENT & PUBLICITY <

CJ Mirra takes surf soundtracks to a dark but ecstatic place.
Whalebone Magazine

THE IDEA

To devise & manage content and publicity campaign to support the album release of ‘STATIC’ from composer / musician CJ Mirra within the surf market.

Record Label: The state51 Conspiracy

THE RESULT

Featured in key UK and International surf media including: Backwash, Blue, Finisterre, Huck, London Surf / Film Festival, MagicSeaweed, Surf Girl, Surf Simply, Wavelength, Whalebone Magazine.

THE APPROACH

Award winning composer, sound designer and musician CJ Mirra has scored numerous films that have screened at festivals world-wide from London to SXSW. His collaboration with visionary surf filmmaker Chris McClean has resulted in more than 20 celebrated short films as well as the award winning Live A/V show ‘Chasing Zero’, establishing CJ Mirra as ‘the sound of cold water surfing’.

‘STATIC – Original Surf Soundtracks Vol.1’ features 8 tracks originally composed for one of a number of award winning surf films scored by CJ Mirra. Following an in depth interview with CJ Mirra, Demi devised a comprehensive content, publicity and marketing campaign leveraging the artist’s standing within the surf community. She managed the story via social media take-overs, in-depth features, interviews and targeted news pieces focussed on the musician and the album.

Dreamy & evocative
Huck Magazine

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KELLY’S ICE CREAM

KELLY’S – FILM – PRODUCTION

SCHOOL OF CORNISH

PRODUCTION

Spenys (knackered)

THE IDEA

To produce a series of adverts for Kelly’s ice cream celebrating the brand’s Cornish heritage in a Dawn French fronted campaign.

Created by Isobel

Directed by Mark Leary

Produced by Demi Taylor

THE RESULT

The four 20 second films premiered on line and on social media. The spot was created by Isobel and Directed by Mark Leary.

THE APPROACH

Working with Director Mark Leary, Demi produced a series on four 20 second adverts created by Isobel for Kelly’s Ice Cream. As producer on the three day shoot, Demi drew on her local knowledge of Cornwall and network of contacts to manage the project and successfully guide it to completion, on time and on budget.

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ADVENTURE BRITAIN

ADVENTURE BRITAIN – BOOK – DEMI TAYLOR

The ethos is about getting out there and experiencing Britain’s natural heritage without leaving a lasting impression on it.

THE IDEA

Demi Taylor conceived the idea to write the essential guide to the best outdoors adventures in the UK. The book would draw together insightful editorial, with indispensable advice from leading experts, illustrated with evocative photography.

THE RESULT

Adventure Britain was conceived and written by Demi Taylor. This groundbreaking 320pg guide to the best in action sports and outdoors adventuring was published by Footprint Handbooks.

Picture edited by Demi Taylor featuring phots by the author plus images from the cream of UK photographers.

THE APPROACH

From ideation, research and flat planning through to commissioning editorial and photography and writing, Demi oversaw the project from beginning to end. Broken down by region, she selected the best outdoors adventures including surfing, wild swimming, climbing, mountain biking, foraging and walking. Demi took to the seas and slopes, talking to experts in each field in order to recommend the best challenges in each location. Drawing in the experience, knowledge and passion of those who spend their time reconnecting with the wild landscapes around the UK the book combines inspiration and information with the ultimate ethos of enjoying all that British landscape has to offer in a low impact way.

Adventure Britain - the best active escapes by Demi Taylor. Mountain Biking South Downs Way

Our island is an alluring array of tarn-decked peaks and depressions. It is riven with rivers and interlaced by a spiders web of trails and paths exploring hidden. There are wooded pockets and deep valleys connecting vast open tracts, where village inns are reassuring beacons of hope and refreshment. The coastline is a confusion of hard edges, soft sands, sheer cliffs and shapely dunes. Vast bays neighbour coves whose secrets are only revealed to those willing to wait for the ebbing tide…

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GO PRO

GO PRO – FILM – SCREENWRITING

GO PRO

> WATCH HERE <

We’ve all had it, that “cosmic moment” – paddling up the face of a wave, looking at friend thinking, ‘If only I had a camera!’
Nick Woodman, GoPro Founder

THE IDEA

Screenwriters Chris Nelson and Demi Taylor were commissioned to tell the story of the emergence and subsequent impact of GoPro in a 25 minute documentary that blended a fast, irreverent VO with insightful talking heads.

Directed by Peter Hamblin

Produced by Hamblin Imagery x Red Bull Media House

THE RESULT

Go Pro documentary premiered as S01 E01of the award winning The Ripple Effect Series to a global audience on Red Bull TV written by Chris Nelson and Demi Taylor.

THE APPROACH

In 2002, Nick Woodman launched GoPro, an action camera that he hoped would prove enough of a success that he and his friends could earn enough of a living to support a life surfing on the California coast.

We were brought on board to write the Episode following the initial research and interviews had been undertaken. We brought to life the story of Go Pro founder Nick Woodman’s and how an old leash, an elastic band, a disposable camera and surf trip around the world would spark a revolution in both the technology and media industries, launching a brand that would go on to employ over 1500 people and sell over 16 million units.

Bringing together an energetic and sharp voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.

Go Pro documentary - The Ripple Effect Series written by Chris Nelson and Demi Taylor

This is Bhutan. Lying between Tibet and India, this tiny Himalayan kingdom is home to big mountains and even bigger ideas. Eschewing mainstream economic philosophy, Bhutan measures prosperity not in GDP but by gauging ‘Gross National Happiness’, defining progress not in dollars and cents but in passion and fulfilment. Something that Nick Woodman has invested heavily in.

WATCH
GO PRO

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