Featured work

JACK BESSANT

CONTENT & PUBLICITY – DEMI TAYLOR

JACK BESSANT

> CONTENT & PUBLICITY <

Demi, thanks so much. Its the missing piece of the puzzle we needed… it beautifully ties everything together.
High Head Industries

THE IDEA

To support the album release of Lucky Mountain from musician Jack Bessant and communicate the soul of the project and the artist through considered creative content.

Distributed by High Head Industries

THE RESULT

Creative content direction and press materials supporting the solo project from musician Jack Bessant. Demi devised an intimate artist statement and story in place of a traditional press release and produced a music video for the Peacemaker EP utilising archive footage capturing the stripped back nature of the project.

THE APPROACH

Jack Bessant is perhaps best known as the bassist and founding member of British rock band Reef. For this, his solo project, we wanted to convey the personal side of his narrative, redirecting the story telling back to his own personal journey.

Following an in depth interview with Jack Bessant, Demi devised and produced an intimate artist statement and story in place of a traditional press release, bringing to the fore previously undisclosed details about Jack’s personal journey, capturing the soul of the project.

To accompany the release of launch Peacemaker EP, Demi produced the music video utilising original footage from a 1973 Himalayan ascent, shot on Bolex by climber Eric Davies.

LOVE IT !!!!!!!!!!!!!!!!!!!!!
Jack Bessant

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STATIC

STATIC – CONTENT & PUBLICITY – DEMI TAYLOR

STATIC: ORIGINAL SURF SOUNDTRACKS

> CONTENT & PUBLICITY <

CJ Mirra takes surf soundtracks to a dark but ecstatic place.
Whalebone Magazine

THE IDEA

To devise & manage content and publicity campaign to support the album release of ‘STATIC’ from composer / musician CJ Mirra within the surf market.

Record Label: The state51 Conspiracy

THE RESULT

Featured in key UK and International surf media including: Backwash, Blue, Finisterre, Huck, London Surf / Film Festival, MagicSeaweed, Surf Girl, Surf Simply, Wavelength, Whalebone Magazine.

THE APPROACH

Award winning composer, sound designer and musician CJ Mirra has scored numerous films that have screened at festivals world-wide from London to SXSW. His collaboration with visionary surf filmmaker Chris McClean has resulted in more than 20 celebrated short films as well as the award winning Live A/V show ‘Chasing Zero’, establishing CJ Mirra as ‘the sound of cold water surfing’.

‘STATIC – Original Surf Soundtracks Vol.1’ features 8 tracks originally composed for one of a number of award winning surf films scored by CJ Mirra. Following an in depth interview with CJ Mirra, Demi devised a comprehensive content, publicity and marketing campaign leveraging the artist’s standing within the surf community. She managed the story via social media take-overs, in-depth features, interviews and targeted news pieces focussed on the musician and the album.

Dreamy & evocative
Huck Magazine

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LOCKDOWN SURF FILM FESTIVAL

People all over the world are coming up with increasingly-creative ways to keep us feeling connected and stimulated, even if many of us are isolated in our homes. The latest case in point: The Lockdown Surf Film Festival.
SURFER MAGAZINE

This image has an empty alt attribute; its file name is seawolf2-1024x590.jpg — The multi award-winning movie The Seawolf Dir. Ben Gulliver opened Lockdown Surf Film Festival

THE IDEA

As a response to the unprecedented Covid-19 pandemic, lockdowns and self isolation, we wanted to quickly create an online event to unite the global surf community, to support surfers and creatives and to keep the stoke fires going.

Founded by Chris Nelson & Demi Taylor.

THE RESULT

Launched Friday 27th March 2020, Edition 1 Lockdown Surf x Film Festival was a free, rolling, remote festival & celebration of surf culture. Devised, developed and delivered, from concept to launch in 5 days including branding, website, media campaign and original content. A community activation bringing together the global surf family and resulting in a viewership of sixty thousand unique users, global media impact and global brand engagement across a ten week period. We curated a handpicked line up of 14 of the very best movies. Each film was available for free, online for 24hrs. Each screening was accompanied by filmmaker talks in conversation with some of the most celebrated cultural commentators.

THE APPROACH

We wanted to quickly create a space to help our community through what might be a long period of life on hold. From idea to design, build and launch in one week, the result was a truly international online festival celebrating the very best of contemporary surf culture.

A remote surf culture happening, Lockdown Surf Film Festival delivered a rolling, evolving festival and a community event for surfers and creatives. Drawing on our network we were delighted to work with the most exciting and relevant creatives from across the globe to host a series of free film screenings. Alongside, we produced a series of intimate interviews featuring directors and talent in conversation with surf culture luminaries and leading raconteurs including Smash Surf’s Tyler Breuer, Surf Splendor’s David Scales, Looking Sideways’ Matt Barr as well as Approaching Lines’ own Chris Nelson and Demi Taylor. LSFF captured the zeitgeist of the moment, engaging a world wide audience with a third from the UK, a third from the USA and the remainder from across the globe including Aus, Ger, Can, SA, NZ and South America.

FOUND FOOTAGE FILES

Keeping the creativity rolling we established The Found Footage Files short film competition. Celebrating the art of breathing new life into archive footage, filmmakers were invited to enter a short film up to 5 minutes in length using old, footage from their files. The twelve best films are showcased HERE.

WiFi WAVES

In association with award winning filmmaker Chris McClean and Backwash we also co-produced WiFi Waves. This crowdsourced movie project celebrated the power of community. Featuring some of the very best clips, rushes and sessions from a host of surfers and filmmakers across the globe, the project was edited by @chrismcclean and scored by @cj_mirra & @lacurren. WiFi Waves premiered as part of the gala closing of Edition 1 Lockdown Surf Film Festival.

Lockdown Surf Film Festival was produced with the kind help and support of our international network of surf creatives.

This image has an empty alt attribute; its file name is SORRIA-1024x683.jpg — SORRIA DIR. GABRIEL NOVIS – LOCKDOWN SURF FILM FESTIVAL

These are unprecedented times. Self-isolation. Surf bans. Lockdowns. So, the fine folk at London Surf / Film Festival have assembled a motley crew from all corners of the surfing world, to bring you the Lockdown Surf Film Festival.
Jason Lock, Editor Magicseaweed

DIR. BEN GULLIVER IN CONVERSATION WITH CHRIS NELSON FOR LOCKDOWN SURF FILM FESTIVAL

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LOCKDOWN SURF FILM FESTIVAL

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KELLY’S ICE CREAM

KELLY’S – FILM – PRODUCTION

SCHOOL OF CORNISH

PRODUCTION

Spenys (knackered)

THE IDEA

To produce a series of adverts for Kelly’s ice cream celebrating the brand’s Cornish heritage in a Dawn French fronted campaign.

Created by Isobel

Directed by Mark Leary

Produced by Demi Taylor

THE RESULT

The four 20 second films premiered on line and on social media. The spot was created by Isobel and Directed by Mark Leary.

THE APPROACH

Working with Director Mark Leary, Demi produced a series on four 20 second adverts created by Isobel for Kelly’s Ice Cream. As producer on the three day shoot, Demi drew on her local knowledge of Cornwall and network of contacts to manage the project and successfully guide it to completion, on time and on budget.

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ADVENTURE BRITAIN

ADVENTURE BRITAIN – BOOK – DEMI TAYLOR

The ethos is about getting out there and experiencing Britain’s natural heritage without leaving a lasting impression on it.

THE IDEA

Demi Taylor conceived the idea to write the essential guide to the best outdoors adventures in the UK. The book would draw together insightful editorial, with indispensable advice from leading experts, illustrated with evocative photography.

THE RESULT

Adventure Britain was conceived and written by Demi Taylor. This groundbreaking 320pg guide to the best in action sports and outdoors adventuring was published by Footprint Handbooks.

Picture edited by Demi Taylor featuring phots by the author plus images from the cream of UK photographers.

THE APPROACH

From ideation, research and flat planning through to commissioning editorial and photography and writing, Demi oversaw the project from beginning to end. Broken down by region, she selected the best outdoors adventures including surfing, wild swimming, climbing, mountain biking, foraging and walking. Demi took to the seas and slopes, talking to experts in each field in order to recommend the best challenges in each location. Drawing in the experience, knowledge and passion of those who spend their time reconnecting with the wild landscapes around the UK the book combines inspiration and information with the ultimate ethos of enjoying all that British landscape has to offer in a low impact way.

Adventure Britain - the best active escapes by Demi Taylor. Mountain Biking South Downs Way

Our island is an alluring array of tarn-decked peaks and depressions. It is riven with rivers and interlaced by a spiders web of trails and paths exploring hidden. There are wooded pockets and deep valleys connecting vast open tracts, where village inns are reassuring beacons of hope and refreshment. The coastline is a confusion of hard edges, soft sands, sheer cliffs and shapely dunes. Vast bays neighbour coves whose secrets are only revealed to those willing to wait for the ebbing tide…

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