Screenwriters Chris Nelson and Demi Taylor were commissioned to tell the story of the emergence and subsequent impact of GoPro in a 25 minute documentary that blended a fast, irreverent VO with insightful talking heads.
Directed by Peter Hamblin
Produced by Hamblin Imagery x Red Bull Media House
Go Pro documentary premiered as S01 E01of the award winning The Ripple Effect Series to a global audience on Red Bull TV written by Chris Nelson and Demi Taylor.
In 2002, Nick Woodman launched GoPro, an action camera that he hoped would prove enough of a success that he and his friends could earn enough of a living to support a life surfing on the California coast.
We were brought on board to write the Episode following the initial research and interviews had been undertaken. We brought to life the story of Go Pro founder Nick Woodman’s and how an old leash, an elastic band, a disposable camera and surf trip around the world would spark a revolution in both the technology and media industries, launching a brand that would go on to employ over 1500 people and sell over 16 million units.
Bringing together an energetic and sharp voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.