Directed by Peter Hamblin
Produced by Hamblin Imagery x Red Bull Media House
Wired Magazine documentary premiered as S02 E02 of the award winning The Ripple Effect Series to a global audience on Red Bull TV, written by Chris Nelson and Demi Taylor.
In 1993, Louis Rosetto and Jane Metcalfe launched WIRED, a magazine that would become the mouthpiece for the digital revolution, fusing art, design and technology, spearheading the charge into a brave new World Wide Web.
We spoke with Wired founders Louis and Jane to learn how acid house, Timothy Leary and Amsterdam sparked the idea for Wired – the magazine that turned nerds into idols and technology into the new rock ‘n’ roll. We also teased out the tales from key players involved in the journey, posing the questions that would bring the story to life.
Weaving together a driving, energetic voice-over with multiple talking heads, we crafted a script and guided the narrative from paper edit to completion.