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silicon valley

ATARI

ATARI – DOCUMENTARY – FILM

ATARI

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If you can’t fix it, call it a feature.

Alcorn’s Law

THE IDEA

Chris Nelson and Demi Taylor were commissioned to tell the story of entrepreneur and electrical engineer Nolan Bushnell who co-founded video game empire Atari in a 25 minute, edgy documentary blending a high momentum VO and insightful talking heads.

Directed by: Peter Hamblin

Produced by: Hamblin Imagery x Red Bull Media House

THE RESULT

Atari documentary premiered as S02 E06 of the award winning The Ripple Effect Series to a global audience on Red Bull TV.

THE APPROACH

Bringing together carnival barker charm and electronics know how, Nolan Bushnell co-founded video games giant Atari. In doing so he revolutionised the way people play games forever and inadvertently became the father of Silicon Valley, establishing a new way of working.

We spoke with Nolan Bushnell to hear first hand the story of his journey from computer science student to founder of a multi million dollar games industry. We unearthed the tales from those involved in the journey, posing the questions for key players that would bring the story to life.

Bringing together a fast paced and insightful voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.

Atari documentary script by Demi Taylor Nolan Bushnell The Ripple Effect
Nolan Bushnell and Pong for Atari documentary The Ripple Effect Series written by Chris Nelson and Demi Taylor
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ATARI

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