ATARI – DOCUMENTARY – FILM
ATARI
> WATCH HERE <
If you can’t fix it, call it a feature.
Alcorn’s Law
THE IDEA
Chris Nelson and Demi Taylor were commissioned to tell the story of entrepreneur and electrical engineer Nolan Bushnell who co-founded video game empire Atari in a 25 minute, edgy documentary blending a high momentum VO and insightful talking heads.
Directed by: Peter Hamblin
Produced by: Hamblin Imagery x Red Bull Media House
THE RESULT
Atari documentary premiered as S02 E06 of the award winning The Ripple Effect Series to a global audience on Red Bull TV.
THE APPROACH
Bringing together carnival barker charm and electronics know how, Nolan Bushnell co-founded video games giant Atari. In doing so he revolutionised the way people play games forever and inadvertently became the father of Silicon Valley, establishing a new way of working.
We spoke with Nolan Bushnell to hear first hand the story of his journey from computer science student to founder of a multi million dollar games industry. We unearthed the tales from those involved in the journey, posing the questions for key players that would bring the story to life.
Bringing together a fast paced and insightful voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.
