red bull TV Archives - APPROACHING LINES

GO PRO – FILM – SCREENWRITING

GO PRO

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We’ve all had it, that “cosmic moment” – paddling up the face of a wave, looking at friend thinking, ‘If only I had a camera!’
Nick Woodman, GoPro Founder

THE IDEA

Screenwriters Chris Nelson and Demi Taylor were commissioned to tell the story of the emergence and subsequent impact of GoPro in a 25 minute documentary that blended a fast, irreverent VO with insightful talking heads.

Directed by Peter Hamblin

Produced by Hamblin Imagery x Red Bull Media House

THE RESULT

Go Pro documentary premiered as S01 E01of the award winning The Ripple Effect Series to a global audience on Red Bull TV written by Chris Nelson and Demi Taylor.

THE APPROACH

In 2002, Nick Woodman launched GoPro, an action camera that he hoped would prove enough of a success that he and his friends could earn enough of a living to support a life surfing on the California coast.

We were brought on board to write the Episode following the initial research and interviews had been undertaken. We brought to life the story of Go Pro founder Nick Woodman’s and how an old leash, an elastic band, a disposable camera and surf trip around the world would spark a revolution in both the technology and media industries, launching a brand that would go on to employ over 1500 people and sell over 16 million units.

Bringing together an energetic and sharp voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.

Go Pro documentary - The Ripple Effect Series written by Chris Nelson and Demi Taylor

This is Bhutan. Lying between Tibet and India, this tiny Himalayan kingdom is home to big mountains and even bigger ideas. Eschewing mainstream economic philosophy, Bhutan measures prosperity not in GDP but by gauging ‘Gross National Happiness’, defining progress not in dollars and cents but in passion and fulfilment. Something that Nick Woodman has invested heavily in.

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GO PRO

TWITCH – FILM – SCREENWRITING

TWITCH

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It was like day 4 when the SWAT team kicked the door in. That’s when the pranks started – they wanted to see it live on JustinTV. They came in guns drawn, we were going, ‘Don’t shoot us please.’
Justin Kan

THE IDEA

Chris Nelson and Demi Taylor were commissioned to tell the story of the emergence and subsequent impact of Twitch in a 25 minute documentary that blends a high octane VO with astute and perceptive talking heads.

Directed by Peter Hamblin

Produced by Hamblin Imagery x Red Bull Media House

THE RESULT

Twitch documentary premiered as S02 E01of the award winning The Ripple Effect Series to a global audience on Red Bull TV written by Chris Nelson and Demi Taylor.

THE APPROACH

In June 2011, Justin Kan and Emmett Shear launched Twitch, a website that would become the platform for eSports and live streaming, driving a revolution in how consumers use the Internet.

We spoke with Twitch founders Justin and Emmett to learn how a series of pivots and an attempt at 24 life streaming sparked the idea for Twitch – the platform that turned computer games into eSports, driving an industry that now out performs both music and movies. We also integrated the tales of key players involved in the journey, posing the questions that would bring the story to life.

Bringing together a fast paced and insightful voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.

Justin Kan Twitch Documentary - The Ripple Effect Series premiered on Red Bull TV written by Chris Nelson and Demi Taylor Directed by Peter Hamblin

Gideon Yu came and said, ‘Your business is fucked. It had grown and grown and grown and then it was flat and anything that’s flat on the Internet is fucked, because the Internet is growing… so you’re shrinking in terms of market share.’ That gave us the kick in the pants we needed.
Justin Kan

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TWITCH