THE IDEA
Screenwriters Chris Nelson and Demi Taylor were commissioned to tell the story of the invention and impact of the Moog synthesizer in a 25 minute, energetic, high tempo documentary.
Directed by Peter Hamblin
Produced by Hamblin Imagery x Red Bull Media House
THE RESULT
Moog documentary premiered as S02 E05 of the award winning The Ripple Effect Series to a global audience on Red Bull TV written by Chris Nelson and Demi Taylor.
THE APPROACH
Dr. Robert Moog was a musical maverick and inventor of the world’s first modular synthesizer. Working with some of the most influential names in music, he created a seismic shift in the sonic landscape with an instrument that crossed genres, employed by the likes of The Beatles, Emmerson Lake & Palmer and Gary Numan to Nine Inch Nails, Stevie Wonder, Portishead, Georgio Moroder and beyond.
We spoke with Moog Brand Director Emmy Parker to uncover the story of how inventor and technologist Bob Moog took a nascent idea and redefined the musical landscape. We also brought insight from key players involved in the journey and posed questions for the likes of Devo’s Mark Mothersbaugh, Gary Numan, Adrian Utley (Portishead), Will Gregory (Goldfrapp) and Money Mark (Beastie Boys), helping the story breathe.
Weaving together a fast paced and authoritative voice-over with multiple talking heads, we created a script and guided the narrative from paper edit to completion.
The film tells the story of the invention and impact of the Moog synthesizer in a 25 minute, punchy and edgy documentary.
Fast, furious, visual and visceral and is probably what MTV would do if MTV still made programmes about music.
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