AL Contributor and filmmaker Chris McClean is an unconventional force to be reckoned with. He made his first film using his wife’s student loan and that short – fusing an unlikely combination of poetry, brown north sea barrels and epic cinematography – went on to sweep the floor at  surf film festival’s from London to San Sebastian, picking up nominations from the Surfer Poll to the Vimeo Awards. When he got in touch last week about his latest project #URCHINHOWL we shouldn’t have been surprised to see him breaking new ground once again…

Monday 2nd September will see Chris premiere his latest project Urchin Howl exclusively through Instagram – a first for a surf film. URCHIN HOWL will roll out through the platform across seven days with a new 16 second episode presented daily at 1200 GMT. Check out the teaser here:

“I like the idea of presenting surf film through a variety of formats, from the live cinematic experience with an audience, to the challenge of short format digital bytes,” explains Chris. “It was an idea I was thinking would work with a series of teasers for various projects, but ended up really liking how it looked. I threw the idea to CJ Mirra, he came back with the killer track that worked well with the choppy quirky style, so we ran with it. It’s awkward but that’s what I like about it.”

Showcasing North Sea barrels, grinding Irish point breaks, hollow Central American beachies and gnarly Scottish Slabs, it features the talents of some of the most exciting names in European surfing: Kepa and Eneko Acero, Fergal Smith, Freddie Meadows, Sandy Kerr, Gabe Davies, Nic Von Rupp and Reubyn Ash.