Archive for Folk

Ripple Effect: Wired

In 1993 Louis Rossetto and Jane Metcalfe launched WIRED, a magazine that would go on to become the mouthpiece of the digital revolution, fusing art design and technology to spearhead the charge into a brave new World Wide Web. Today WIRED is read by some…

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Huck: Scotland’s North Shore

  You have to be made of sturdy stock to surf Scotland’s North Shore but those who went in first are the hardiest of them all. This is the story of those cold water pioneers by Chris Nelson for Huck Magazine. Extract below. ‘There are…

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Ripple Effect: Bob Hurley

Hurley – from backyard shaper to multi-million dollar brand // Screen writing. We were stoked to be commissioned to tell Bob Hurley’s inspiring story for the award winning series The Ripple Effect for Red Bull TV in association with Hamblin Imagery. Featuring: Bob Hurley, Craig…

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Taro Tamai – Life on a Leeward Slope

Words: Chris Nelson  // Images: Richie Hopson  Taro Tamai steals a glance out of his kitchen window, away to the east. The large wooden frame is filled by the towering presence of Mount Yotei, the snowcapped volcanic cone that dominates the Niseko area of Hokkaido. For a few…

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The Adjusters

Words: Chris Nelson Image: Demi Taylor Portugal, 2002 The voice is rich, well spoken – expat with southern Africa lilt. “So there I was, naked, and I turned around to see this Portuguese guy running off with my mini-malibu under his arm. So I grabbed my…

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Martin Jackson – Adventures in Lo-Fi

Images: Martin Jackson // Scroll below for image details – the names are almost as awesome as the watercraft themselves! Martin Jackson has the kind of stoke for waveriding that is infectious to be around. In a culture where creativity is increasingly funnelled down an…

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FOLK // Chris Dorning

Chris Dorning is an artist, doer and maker in demand. Fired by the mantra ‘Iron Will and Necessary Skill’ Chris is a collaborator and creative force majure so we were super stoked to hear about the launch of MAKEMAKE his creative workwear brand. We caught up with…

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When Lightning Bolt Ruled the Earth…

As told to Chris Nelson… “We were at the cutting edge of surfboards, we were beyond the cutting edge – we were the edge. It was the best period, but it was easy to be the best because everybody that came to Hawaii wanted to…

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FOLK // OH DAWN

There’s a cool wind of creativity blowing in out of the northern reaches, from fractured landscapes, lit by midnight summer sun and shrouded in a cloak of frigid winter eves. Denmark, washed by the North Sea to the west and the Baltic to the east…

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FOLK // Riz Smith

Riz Smith of Riz Boardshorts talks sartorial surfing, pirates, prints and British boardies. Sometimes I tell people that my parents were pirate hippies when they ask about my name – that would be a cool connection to the sea! Alas it’s not true. My parents bought…

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